$18 horsey dress outclasses Oaks fashionThu Nov 4 2010
An $18 "horse dress" bought online has upstaged Melbourne's most stylish on the biggest fashion day of the spring racing carnival.
Colour and classic styles, with many women drawing their 1950s and 60s inspiration from the popular TV show Mad Men, were the order of Oaks Day at Flemington.
But Cairns resident Jaydee Paino stole the fashions on the field show - and the $100,000 in prizes - in her first time in the competition.
The 25-year-old bought her vintage outfit online for just $18 after typing in "horse dress".
When the steeplechase print dress arrived from Nashville, Tennessee, Ms Paino and friend Nigel Vogler took it apart and got to work transforming it into a 1950s style with a full skirt.
"I love the whole Mad Men style," Ms Paino said.
"I think it's so appropriate for a day at the races."
Supermodel Jerry Hall and daughter Georgia May Jagger, both wearing Vivienne Westwood, were the big celebrity drawcard for Ladies Day.
Posing for the cameras, Hall described Australian fashion as "gorgeous".
"We just got here but we've got our eyes out. Georgia and I have seen a few that we think are possible contenders."
The fashions on the field judges mingled with marquee guests before Hall, trailed by a minder armed with an umbrella, walked along millionaires' row in the exclusive Birdcage area.
After a cold and wet spring carnival, the rain stayed away on Thursday but most still came prepared for the cool 18 degrees.
Geelong milliner Melissa Laffy not only created headpieces for her friends Amanda Hille, Pia Dean and Brianna Bateup (her entry into the millinery awards) but also brought out jackets from her extensive wardrobe.
"We do love the horses but we like fashion," Ms Laffy said.
Another Geelong milliner, Rebecca Share, spent four days making a muted aqua/latte headpiece out of 60 metres of ribbon for Megan Hough to wear in the millinery competition.
"It's great to see just so much individuality, people have gone for so many different styles," she said of the fashions.
Over in the Lavazza marquee, former Baywatch babe Carmen Electra was revelling in being "treated like a queen" in Melbourne.
"It's fun to see everyone get decked out and dressed to the nines and the men as well," she said.
Irish singer Ronan Keating had such a blast at last year's Melbourne Cup that he opted for his first Oaks Day when he couldn't make it back to Flemington on Tuesday.
"I absolutely love it, you guys know how to do it in style," he said.Earlier, Irish crooner Ronan Keating arrived in the Emirates marquee and chatted to royal Zara PhillipsICI