Ronan Keating supports M&S Charity Cycle Challenge
31.05.2012
Ronan Keating and Gaby Roslin are lending their support to British retailer Marks & Spencer, as the company takes on its biggest ever charity endurance event.
With the aim of raising over £1m (sterling) for three leading cancer charities, Ronan and Gaby are supporting M&S employees from its stores and offices across Great Britain, Northern Ireland and the Republic of Ireland as they gear up for the unique fundraising event this summer.
On Saturday 30 June, 600 M&S employees will take part in the 'Bike 400 Cycle Challenge' at the Prodrive Race Track in Kenilworth, Warwickshire.
The 'Le Mans'-inspired 24-hour endurance event will see employees competing in teams of four, with each cyclist individually peddling for six hours and covering 100 miles around the track.
Each lap of the circuit will help M&S to raise funds in support of Breakthrough Breast Cancer (GB), Action Cancer (NI) and the Marie Keating Foundation (ROI).
Speaking about the challenge, Ronan Keating, co-founder of the Marie Keating Foundation said: "My family and I set up the Marie Keating Foundation after we lost our mother to cancer 14 years ago. I certainly never thought I would undertake challenges such as climbing Mount Kilimanjaro or swimming the Irish Sea, all in the name of cancer awareness, and I am sure none of the M&S staff thought they would get on a bike for 24 hours to do the same. All I can say is a huge thank you to everyone involved and to M&S for supporting us over the past 10 years."
Gaby Roslin, patron of Breakthrough Breast Cancer, commented: "Marks & Spencer has been a key supporter of Breakthrough Breast Cancer for over 10 years. As a long-term supporter of Breakthrough myself, I am thrilled to be supporting M&S Bike 400 Cycle Challenge. The money raised from this incredible challenge will make a huge difference; helping to save the lives of the 48,000 women diagnosed with breast cancer in the UK each year."
In support of the challenge, a host of fundraising activities will be taking place at all M&S' UK and Irish stores from 1 June to 31 August 2012. Customers can also make donations online via the Just Giving page
www.justgiving.com/teams/BIKE400EnduranceChallenge which contains further details on the fundraising, as well as links to sponsor the cyclists.
Bernice Barrington